That’s when you know something interesting is happening linguistically. When the new grammatical structures and phrases express something that conventional language simply cannot. Sure, this new grammar-bending, punctuation-erasing, verb-into-noun-turning, key-board-smashing linguistic convention doesn’t dominate the whole Internet. While it is mostly Tumblr that generates this language, let’s remember that there are only virtual borders on the Internet. Users of one social media platform are likely to be users of several and they take the language with them across Internet borders. So language generated on Tumblr is is now becoming Facebook and Twitter language and influencing language everywhere from Buzzfeed to Autostraddle."